Privacy & Cookie Policy
Last updated: 18 June 2026
This policy explains how M.Smithson LTD ("we", "us", "our") collects and uses your personal information when you visit this website or contact us, and how we use cookies. We are the data controller for the information described below.
Who We Are
M.Smithson LTD
Unit 5A, Widow Hill Road, Burnley, Lancashire, BB10 2TJ
Email: MaxSmithson@MSmithsonLTD.co.uk
Phone: 01282 437 952
Information We Collect
We only collect personal information that you choose to give us, plus limited technical data:
- Enquiry details — when you submit our contact form we collect your name, email address, phone number and the details of your enquiry.
- Usage data — if you accept analytics cookies, we collect anonymous information about how you use the site (pages viewed, approximate location, device and browser type) via Google Analytics.
How We Use Your Information
- To respond to your enquiry and provide a quote or service.
- To communicate with you about your project.
- To understand how the website is used so we can improve it (analytics — only with your consent).
Our lawful bases are your consent (for analytics cookies) and our legitimate interests in responding to enquiries and running our business.
Cookies
Cookies are small files stored on your device. We use two categories:
- Essential — needed for the site to function and to remember your cookie choice. These are always on.
- Analytics (Google Analytics) — help us understand site usage. These are only set if you click "Accept" on our cookie banner. Until then they are disabled by default using Google Consent Mode.
You can change your choice at any time:
Sharing Your Information
We do not sell your personal information. We share it only with service providers who help us run the site and our business:
- Netlify — hosts the website and processes contact-form submissions.
- Google Analytics — provides anonymised usage statistics (only if you accept analytics cookies).
How Long We Keep It
We keep enquiry details for as long as needed to respond and for our legitimate business records, then delete them. Analytics data is retained according to Google Analytics' standard retention settings.
Your Rights
Under UK data protection law you have the right to access, correct, or delete your personal information, to object to or restrict its use, and to withdraw consent. To exercise any of these, contact us at George@ForgeLeadSystems.co.uk.
If you have a concern you can also contact the UK's data protection regulator, the Information Commissioner's Office (ICO), at ico.org.uk.
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with a revised "last updated" date.